Why Camera Manufacturers Fail You

matrix red pill blue pill.jpg

Having used many Canon, Nikon and Sony gear and examined their systems, it has become abundantly clear to many that they don’t have the consumer’s interest in mind (unless you are shooting something specialized like sports which needs specialized gear).

If you have a deep pocketbook and are determined to buy only from one of these systems (Canon/Nikon/Sony), there is nothing that I can tell you to convince you otherwise.

But if you are ready to take the red pill (from the movie The Matrix), then be aware that:

  1. Yes, Canon/Nikon/Sony have levels of equipment quality to help you afford their equipment, but upgrading through their systems will cost you more than just saving up first then buying the best you can afford.
  2. Their seemingly cheap package deals are meant to get you hooked into their ecosystems. If you want to upgrade that cheap bundled lens, you have to get THEIR lenses. Once you have a more expensive lens, you have to get THEIR bodies. The chase never ends.
  3. For consumers NOT looking to dive deep into photography, their exposure modes are junk! Every time someone hands me one of these giant DSLRs and see what the camera wants to do — I shake my head.

For the longest time, I couldn’t understand why the cameras were choosing those exposure settings (I was spending more time adjusting exposure than composing) until you realize that those settings are meant to make you feel like you need a more expensive camera.

Yes, most consumers could shoot better if they better understood photography, but:

  • Non-photographers are not good about setting exposure before every shot (and then putting it back)
  • And what about programming the camera better so you AREN’T spending more time adjusting exposure rather than composing???*

*Guess what? Fuji did just that (if you change the default settings — I’ll post steps later).

Why are Canon/Nikon/Sony camera’s programmed so awfully?

Those manufacturers have chosen default settings that:

  • Help the camera take the best looking pictures (and avoiding high ISO where they don’t perform well),
  • But not the best settings for helping YOU capture your subjects if:
    • your subjects move (kids, event, photojournalism, even posed shots, etc)
    • or you shoot in low light (pretty much anything indoors, cloudy day sports, etc.)

In other words, everything except your subject may look good, but your subject looks awful (and who wants to scrapbook blurry looking photos)?

As I have said in other posts, if you don’t shoot people or subjects that move, then any camera is great, but if you want a capable partner that actively helps you capture your subjects, don’t look to Canon, Nikon or Sony.

If Canon/Nikon/Sony comes out with a decent, competitor in the same price range and size as Fuji, I’m ready to try them out and eat my words, but until then, Canon/Nikon/Sony is not getting any more of my money.


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